Vintage Luella

Punk plaid, prep with an edge and the famous Giselle bag. Our vintage Luella pieces come from one of London's coolest labels of the 2000s. Luella Bartley was a fashion journalist before she launched her label in 1999. The brand closed in 2009, so the supply of originals is fixed. The Giselle bag is the piece collectors chase first.

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The guide: Vintage Luella, the vintage way What to look for, which labels, and why they last.

Punk plaid, prep with an edge and the famous Giselle bag. Our vintage Luella pieces come from one of London's coolest labels of the 2000s. Luella Bartley was a fashion journalist before she launched her label in 1999. The brand closed in 2009, so the supply of originals is fixed. The Giselle bag is the piece collectors chase first.